The five signs you’re a middle-class beauty cliche

Contouring one’s face into oblivion with a plethora of products is trending on social media, but out here in the real world we are opting for tinted moisturisers, radiance enhancing primers and tinted SPFs in place of traditional foundations. IT Cosmetics Your Skin But Better CC Cream SPF50, £33, continues to soar. Newbies showing promise this year include Summer Fridays Sheer Skin Tint, £40, and Beauty Pie’s All-in-Wonder Tinted Illuminating Primer (Nude Glow). 

Though, the real star to invest in is the buffing brush which gives any ordinary skin tint a seamless, professional finish. Jones Road The Everything Brush, £40, speaks for itself.  

You’re following TikTok tutorials

TikTok has finally caught the attention of a more mature audience, mainly for its quick and easy tutorials that time poor beauty enthusiasts find useful and addictive. “We’ve seen a strong uplift in TikTok beauty that takes no more than 10 minutes,” says Tomas Warwick. 

Let’s be honest, if you’re still ploughing through nine steps of skincare morning and night like Kim Kardashian purports to do (and you can too if you purchase her Skkn by Kim Complete Collection at the bargain price of £670) then you’re missing a trick. Even if you’ve got the dosh, popping on a pair of eye patches at your desk or applying a hair mask while you take a bath is all it takes to win the day.


Are you guilty of any of these beauty cliches? If so, which one? Join the conversation in the comments section below

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